Kulikova E. S., k. e. n., dots.,
Semenyuk K. S., st. prepodavatel
Uralskiy gosudarstvennyy agrarnyy universitet (Ekaterinburg, ul. Karla Libknehta, 42).
The article examines the issues of strategic brand management. In particular, the principles of brand positioning and its relevance are studied.
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